Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal.
Workers of tomorrow will have to figure out how to help themselves transition to different career pathways, predicts Sandeep Goyal.
In business too, losing finalists really get nowhere, get nothing. It is purely 'winner takes all', observes Sandeep Goyal, managing director, Rediffusion.
A vast majority of employees do just the bare minimum that ensures they escape censure or reprimand, such that they are seen to be doing their bit, without coming in the cross-hairs of the HR team for under-performance, observes Sandeep Goyal, managing director, Rediffusion.
Will the beard continue to be in vogue once WFH wraps up? asks Sandeep Goyal.
Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court.
Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever, asks Sandeep Goyal?
The Election Commission has done its homework pretty well on political hashtags, observes ad guru Sandeep Goyal.
Zohnerism drives our daily consumption of news and shaping our understanding of most issues, warns Sandeep Goyal.
For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.
It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.
'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr Banga, should be true inspiration,' notes Sandeep Goyal.
Is there no 'normal' background? Sure there is.
'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.
Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
'On the face of it, it is a WYSIWYG -- What You See Is What You Get -- reality series, but actually it is a show that perpetuates societal biases, stokes typecasts and stays sadly superficial,' notes ad guru Sandeep Goyal.
They have everything they wanted as a teenager - only they seem to have got it all 50 years later, says ad guru Sandeep Goyal.
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